Unlock the Power of Video for Your Small or Medium-Sized Business

In today’s fast-paced digital world, businesses are constantly looking for innovative ways to stand out and connect with their audience. One of the most effective ways to do this is through video production. Whether it’s a quick 15-second clip for social media or a captivating 15-minute mini-documentary that dives deep into your company culture, video is an unparalleled tool for marketing and advertising.

Sales Manager explains process and design choice of stamped concrete walkway.

1. Increase Brand Recognition

People remember what they see, especially when it’s engaging and visually compelling. Video content allows you to showcase your brand’s personality, making your business more relatable and memorable. Whether it’s through an animated logo, behind-the-scenes footage, or customer testimonials, a well-produced video helps solidify your presence in the minds of consumers. When done right, this visual storytelling can create lasting brand recognition, helping your business stand out from the competition.

Finishers pour and set concrete for stamped walkway in Thornton, Colorado.

2. Boost Engagement on Social Media

Social media is where your customers spend a lot of their time, and video is the most engaging type of content on these platforms. From Facebook and Instagram to TikTok and LinkedIn, short-form videos are highly shareable, making it easier for your message to go viral. A catchy 15-second video can capture attention, spark curiosity, and encourage users to learn more about your brand. With platforms prioritizing video content in their algorithms, your business will benefit from increased visibility, higher engagement, and more followers.

Lead finisher stamps in design for stamped concrete walkway in Thornton, Colorado.

3. Generate Leads and Build Trust

Video allows you to create emotional connections with your audience in ways text and images simply can’t. Whether it’s an explainer video about your product or service, or a customer testimonial that highlights the positive experiences of real people, video content builds trust and credibility. When you showcase your expertise and the value you provide, viewers are more likely to take the next step—whether it’s signing up for a newsletter, filling out a contact form, or making a purchase.

Sales Manager meets with sub-contractor on a job near Wellington Lake, Colorado.

4. Drive Sales and Conversions

Videos have been proven to increase conversion rates. In fact, studies show that including a video on your landing page can boost conversions by up to 80%. Videos allow potential customers to see your products in action, hear from satisfied customers, and understand why your brand is the right choice. By incorporating a clear call to action in your video, you make it easy for viewers to take the next step in their buying journey, directly impacting your bottom line.

Sales Manager and homeowner finalize the completion of new driveway installation in Westminster, Colorado.

5. Humanize Your Brand with Company Culture

For small and medium-sized businesses, showcasing your company’s culture, history, and mission through video can make you more approachable and relatable. Whether you’re filming your team working together, sharing your story, or highlighting your values, these elements build an emotional connection that turns viewers into loyal customers. A mini-documentary, for example, allows you to share the heart and soul of your business, creating a deeper bond with your audience and fostering brand loyalty.

Concrete workers install new caissons for an elevated deck in the mountains above Boulder, Colorado.

Ready to Elevate Your Business?

Rico Productions© is a specialized division of Gold’s Concrete© that focuses on filmmaking and video production of industry-specific content, commercials and mini-documentaries that drive results.

Whether you’re looking for a quick social media video or a more in-depth exploration of your business, we can help bring your vision to life.

Take a look at the products below and see what kind of video production service would be right for you.

30 Second Video Production

$

1,499.99

Produce a polished, 30 second video commercial for your business that can resonate with your market, generate leads and increase sales.

30 Second Video Production quantity

Add to cart

One Minute Video Production

$

2,113.75

Produce a polished, one minute video commercial for your business that can resonate with your market, generate leads and increase sales.

One Minute Video Production quantity

Add to cart

One and a Half Minute Video Production

$

2,728.75

Produce a polished, one and a half minute video commercial for your business that can resonate with your market, generate leads and increase sales.

One and a Half Minute Video Production quantity

Add to cart

15 Minute Video Documentary

$

3,995.00

Produce a polished, 15-minute video documentary for your business that can accurately depict your company culture, resonate with your market, generate leads and increase sales.

15 Minute Video Documentary quantity

Add to cart

Example of mini-documentary highlighting company culture, workflow, employee interviews and more.